Steve Procko - Creative Realization
Pat diNatale - Creative Concepts
John Mathes - Brand Strategist
Three people. Three points of view. Three areas of expertise.
The AMP Group principals have worked together on projects for clients across the country since 1990. Always sharing the vision that truly powerful advertising doesn’t have to be difficult or expensive.
Now that power is available to you.
Constructs strategies that change people's thinking. More than 25 years experience. Agency and client experience. Huge proponent of building brand image through the power of television. Knows firsthand the cost/quality issues faced by every advertiser. Firm believer in finding the balance between branding and sales promotion in all advertising – building the brand for the long haul with strategic direction, while driving sales for success in selected marketing periods. John calls this balance Brand Focused – Sales Supported and its principles direct every AMP effort.
SELECTED BRAND EXPERIENCE - AmSouth Bank, Bassett Furniture Direct, BellSouth Mobility, Blockbuster, Bumper-To-Bumper Auto Parts, CarStar Automotive, Eclipse Bank, H&R Block, Hancock Bank, Handy Andy, Huntington Bank, Independence Bank, Kohl's Department Stores, NTB/TireAmerica, Payless Cashways, Radio Shack, S&K Menswear, Scotty's, 76 Brand Gasoline, Shaw Floors, SunTrust Bank, SuperSaver, Wal-Mart and Western Auto.
Exceptional eye for color and high interest images. Former advertising agency art director. Understands all phases of the creative process. More than 25 years of award winning experience with 50 ADDY Awards, three Emmys and a host of New York Festival awards for clients from across the country. Gives AMP commercials quality and value that's always visible on the screen. As he puts it, "You don't have to spend a lot of money to make great spots." His short film "Vote Early…Vote Often" was a Hollywood Film Festival finalist and his first comedy feature "Golfballs!" is a been pay-per-view release nationally and internationally.
SELECTED BRAND EXPERIENCE - AmSouth Bank, Bassett Furniture, Belk Department Stores, Blockbuster Video, Cheerios, Coleman, Eclipse Bank, Febreze, Honeycomb Cereal, Independence Bank, JC Penney, Jif Peanut Butter, Lincoln-Mercury, Office Depot, Pampers, S&K Menswear, Shaw Floors, Thomasville, Thompson's Water Seal, Toyota, Vicks 44, and Wal-Mart.
Pat di Natale
Understands the difference between clever and compelling. Turns brand strategies into lightning. More than 35 years in the business. Worked with some of the largest advertisers in America and some of the smallest. Helped make household names of brands such as Wal-Mart and Blockbuster. Boosted tax returns to record levels for H&R Block. Regardless of the client, one thing always holds true. "Brands are built one impression at a time." Awards include New York Art Directors, One Show, CLIO, RadioBest, national AAF ADDYs and Best of Show at numerous local and regional competitions. Strategic marketing background honed at Young & Rubicam.
SELECTED BRAND EXPERIENCE - AmSouth Bank, Beechcraft, Blockbuster Video, Butler Manufacturing, Eclipse Bank, Farmland Foods, H&R Block, Independence Bank, NTB/Tire America, Payless Cashways, S&K Menswear, Safeway/Food Barn, Scotty's, Shaw Floors, SunTrust Bank, Wal-Mart, and Western Auto.